For Brands & Agencies
Select the space your brand lives in. See exactly how Aastha performs there.
Fashion-week front rows. Exclusive launches. Editorial content that signals your brand belongs in the world your customer aspires to enter.
Enter this world
Your local market is watching her. Hotels get Googled, dinners get booked, destinations land on wishlists the morning after she posts.
Enter this world
Practising lawyer. Adventure athlete. Arctic waterfall hiker. The highest-ROI whitespace on her profile — almost no wellness brands have been here yet.
Enter this worldEvery place carries her photograph, her own words and, where she posted, the post itself. One map for where she eats in Dubai, street by street. One for where she travels.
About Me
Aastha Chopra is a practising lawyer and UAE Media Council licensed creator based in Dubai. She brings a singular perspective to luxury beauty, fashion, and travel, speaking to the South Asian woman building a life of substance in the Gulf. Her audience is millennial, discerning, and genuinely engaged. She partners only with brands she believes in, and that selectivity shows.
Featured Content
Brand Partnerships
Aastha works selectively. She partners only with brands that fit naturally into the life she actually lives, which means her audience receives branded content with the same trust they extend to her personal recommendations. If your product belongs in the world of luxury, premium beauty, or aspirational lifestyle, the conversation starts here.
Recently at
MAC Cosmetics debut at Sephora Middle East — Dubai, 2026
On Instagram
@aastha_sochicThe Journal
Straight answers to the questions people ask me most: what to wear here, what survives the heat, where to buy gold and perfume, where to eat, rest and escape. Written from experience, not brochures.
Beauty · Fragrance · Fashion · Jewellery · Wellness · Eat & Stay · Travel · Shopping
Before you ask
She lives and works in Dubai, United Arab Emirates. Her audience is strongest in the UAE, followed by India and the United States, so campaigns aimed at the Gulf and at the South Asian diaspora land naturally.
More than 51,000 on Instagram at @aastha_sochic, alongside TikTok, YouTube and Pinterest. The media kit carries the current audience breakdown by age, gender and city.
Yes. She is a UAE Media Council licensed creator, permit 1557678, which is what the law requires for paid promotional content in the Emirates.
Fashion and beauty, luxury travel and dining, and wellness and fitness. She has worked with more than 110 brands across those three areas, from launches and events to product features and reviews.
Use the form on this page or email management@aasthachopra.com. You get a reply within 24 hours, and the media kit with rates and packages is sent on request.
Always. Every Journal article carries a note explaining how brand work is handled, and any gifted item or partner brand is named inside the piece itself.
Collaborations
Fashion. Beauty. Luxury. Wellness.
Tell us about your brand and we'll be in touch within 24 hours.
